An Innovative Approach to Recruitment…

I have written before about the importance of social media in recruitment and how powerful it can be to reach candidates, clients and increase brand awareness. The Swedish Armed Forces are renowned for their use of social media to recruit talent. Their recent campaign “Who Cares?” not only proves just how powerful social media can be in reaching audiences but takes an innovative approach to prove just how far one would go for a stranger…which is the very essence of the Armed Forces in Sweden…