Head of Marketing

Reference Number 885223-KW
Consultant Kristina Wallen
Date Posted 12 June, 2019
Salary £good plus benefits
Location London
Company type Tour Operator
Job sector Marketing and PR
Job description

Reporting to the MD this is a fantastic opportunity to join this award-winning business and play a pivotal part in the marketing function. You will be responsible for leading the team and delivering highly effective customer communications campaigns both on and offline.  As an experienced marketer you will have a proven track record as a brand champion delivering measurable campaigns using customer insights and developing compelling content strategies. This role will require a thorough knowledge of all marketing channels including advertising, content, brochure production/design, PR as well as partnerships and events.  This role will form part  the senior leadership team and work collaboratively across all aspects of the business ensuring a sound brand strategy permeates the business culture and delivers growth and increased revenues.

 

Tagged as: Permanent

Skills
  • Excellent track record of delivering sound commercial and innovative b2b and b2c marketing campaigns both online and offline
  • Customer centric with a passion for delivering positive customer experiences to match the brand and business values
  • Great leadership skills to ensure the team working across functions have the tools to deliver highly effective marketing campaigns on time and within budget
  • Proven success at developing and setting strong content strategies across all social platforms
  • A good understanding of digital marketing, web and conversion, google analytics (and other platforms)
  • Highly analytical with a highly commercial approach to marketing – a passion for analysing data both customer insights and ROI
  • Previous experience of working in a fast-paced matrix environment would be useful together with the ability to work under pressure and deliver multiple projects
  • Excellent team player and influencer with compelling presentation skills
  • Previous experience of leading external service agencies and building strong commercial relationships with partners
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